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Instead of writing a long case study about UserEvidence, we asked Mark Huber, their VP of Marketing, to tell the story himself. He has worked with us for years, and his experience captures exactly what it feels like to build a brand at speed with a team you trust.
Could you provide a brief description of your company?
Mark Huber: Metadata.io is building the first demand generation platform for B2B marketers who need to get closer to revenue. Revenue marketers at G2, Zoom, Okta, Juniper Networks, and ThoughtSpot all use the Metadata platform to launch paid campaigns that self-optimize to pipeline and revenue.
“Between how quickly the Algert team can turn things around and the quality of their work, you can’t ask for a better creative partner."
Why Algert Agency?
I started working with Algert years ago as one of their first clients. They’ve honestly spoiled me with the quality of their work. When I joined UserEvidence, I was tasked with leading a rebrand and website redesign within my first 45 calendar days that coincided with our Series A announcement.
There was only one agency I trusted to help me deliver such a big project on such a crazy timeline: Algert. I knew they could deliver the quality, speed, and iteration needed. They helped me knock it out of the park. That project proved to our co-founders at UserEvidence that Algert is the perfect creative partner for us. We’re lucky to work with them every day.
The Challenge
What specific challenges were you looking to address at UserEvidence?
We needed to overhaul the brand—not just the logo and color palette but the entire identity. In B2B software, everything tends to look the same. I wanted our brand to truly stand out. On top of that, we needed to migrate our custom-built website and move it over to an actual CMS. We needed a more flexible and stable environment to quickly spin up new pages–without relying on our internal engineering for simple changes. From there, we haven’t stopped testing, iterating, and evolving the brand design. What I inherited in July 2023 couldn’t look more different from where we are today. I’m excited to keep pushing it even further.
What made our agency stand out over the other agencies you researched?
I looked at other agencies to make sure I wasn’t being biased by sticking with what I knew. But in the end, it always came back to Algert. The comfort level was there, but more than that, it’s their speed and the quality of work. Rather than waiting for some big reveal, they iterate fast, then tweak and improve over time. It’s different from most agencies and a huge reason I love working with them.
How did Algert help your day-to-day?
They handle everything for us—design, branding, campaign support, web development, and big-swinging creative ideas. They make us look so good. Our bi-weekly calls with them are something we genuinely look forward to. They’ve been a huge part of our marketing success at UserEvidence. I can honestly say we wouldn’t have the brand we’re building today without them.
If you were to recommend us, what would you say?
It’s simple: stop reading this case study and book a call with them. I’ve worked with Algert for four years and can’t imagine working with any other creative agency. They’re great people—honest, fun, and incredibly good at what they do.